

The announcement trailer that we’ve just released is intended to give you a taste of the AAA quality that we’re planning on delivering and to also introduce you to the Hellblade world, which is based on Celtic myth. We want to make a smaller, more focused game experience that is uncompromising in its combat, art and story, and deliver this digitally at a lower price. This is especially true of sword-based combat games or games of a distinctive style or unusual subject matter. Why have we chosen to self-publish this game? Certain types of game are very difficult to make for AAA retail without being watered down or otherwise compromised for a mass audience. We’re calling Hellblade an “Independent AAA” game, by which we mean that it will be developed and published independently but with all the quality and production values of any AAA game on the market. Hellblade will be an experience focused on delivering a deep character in a twisted world, with brutal uncompromising combat. In our new digital game, Hellblade, we want to take these three key strengths to the next level. Over the course of the last 14 years we’ve developed three key strengths that define our games: ninja-class combat, strong character stories and a unique art vision.

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